Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Horror_Gift_Guide While the scheme has been

While the scheme has been remembered in history—if at all—as the work of fringe players

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Horror_Gift_Guide While the scheme has beenThe groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, and the inspiration for the NBC show The Irrational A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled. Jerome Groopman, New York Times bestselling author of How Doctors Think