GENERAL IDEA "NAZI MILK" 1979 jean arp print muted browns

muted browns

Pratt captures seemingly banal scenes of domestic life with near photographic precision

Painted circa 1987

Untitled ("Mauve Fringe")

and appropriated imagery

GENERAL IDEA "NAZI MILK" 1979 jean arp print muted brownsGeneral Idea was founded in 1967 in Toronto by AA Bronson (b. 1946), Felix Partz (1945 1994), and Jorge Zontal (1944 1994). With their subversive approach and interest in parody and appropriation, they addressed a broad range of social issues, including consumerism, media consumption and the AIDS epidemic. One of their most iconic and confrontational works is Nazi Milk, a paradigm of how they unflinchingly explored taboo subjects with humor and a