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Handbook of CRM Kevin Kwan The Asian House showcases

SKU 85108311413
4.4
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Description

The Asian House showcases

A love story combined with a detective story

Designed by Chip Kidd and fully illustrated in full color throughout

the authors interviewed the residents of the Japanese village with the highest percentage of 100-year-olds—one of the world’s Blue Zones

and a bonus section on Darvas-style trend trading which is the first significant update of this technique in forty years

Handbook of CRM Kevin Kwan The Asian House showcasesCustomer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This major Handbook of CRM provides complete coverage of the key concepts in this vital field, focusing on achieving a total understanding of the concepts underlying successful CRM rather than the plethora of systems that can be used to implement it. The book includes clear and comprehensive explanations of key concepts,

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